When you’re running a small business, every detail matters — your customer service, your logo, your website, and yes, your signage . In fact, your sign might be one of the most important marketing tools you have. It’s often the first impression potential customers get before they ever step inside. A well-designed, well-placed sign can make the difference between someone walking in… or walking by. Keller Williams Elevate Channel Lit Sign-The Tracy Jones Team, Ashland, Ohio 1.