When you’re running a small business, every detail matters — your customer service, your logo, your website, and yes, your signage . In fact, your sign might be one of the most important marketing tools you have. It’s often the first impression potential customers get before they ever step inside. A well-designed, well-placed sign can make the difference between someone walking in… or walking by. Keller Williams Elevate Channel Lit Sign-The Tracy Jones Team, Ashland, Ohio 1.

You might need new outdoor signage for your business or organization, but now what? We take you through the options.

What your customers and members see on your business signage may be more important than you think. Here are some questions to consider.