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  • Rebecca Lavengood

Does My Business Signage Really Matter?

Updated: Sep 8, 2022

Empty Blank Store Front

If you’re a business or organization that works with people, what your customers and members see on your business signage may be more important than you think. Here are 3 primary questions to consider.

Can your business be found easily? If a person is driving or walking by your business, can they see you? This seems like a no-brainer, but many times outdoor signage can be hidden from view with landscaping or may be too small to be noticed or maybe it even blends in with the building. Sometimes a logo or brand colors can look great on letterhead but these pieces just don’t translate as well to large business signs. All of these small misplacements can add up to making your signs and your brand difficult to see by those passing by. Having clearly visible signage is the first piece of the puzzle to get people to find you and get them inside your doors.

Does your signage accurately display who you are? We know that business signage is often the first impression given to potential customers. Ensuring what you’re displaying is up to date with your company’s branding as a representation of who you are as an organization is an important part of the equation. It’s not just about having physically present signage in the form of a building sign or logo, but also keeping your signage engaging and visually appealing. This way, you can relay the right message to new potential customers and support your business’ ongoing brand message to repeat customers.

Does your branding stop at the door? Once your customers are inside the door, your signage shouldn’t stop. Keeping customers’ attention pointed in the right direction and engaging them is just as important. Lobby signs, directional signage, banners, and wall murals all speak to your branding and contribute to the overall customer experience just as much as your outdoor signage.

One of the best benefits of your business signage is that it’s an ongoing cost-efficient marketing tool. Your signage is present 24/7, 365 days of the year and can have incredible longevity, if done right. What better investment for your business?

If you have any questions about how you can leverage your signage, Heartland Design Concepts can help.


Heartland Design Concepts specializes in custom and unique business signs for outdoor, storefront, and interior use for all types of businesses in Central Ohio. Offering in-house design, printing, and install, Heartland Design Concepts is a full-service sign shop located in Mansfield, Ohio.


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